These three prototypes would later go on to become He-Man. Sweet stated that "to sell this ", he glued a Big Jim figure-another Mattel toy line-into a battle action pose, added clay to its body, and had plaster casts made. According to his 2005 book Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea, Sweet knew that if he gave the marketing department something it could sell, he had won 90 percent of the battle.
In the race to design the next popular action figure, Roger Sweet-a lead designer for Mattel's Preliminary Design Department-realized that simplicity was the key to success. Following the commercial success of the original Star Wars trilogy and its related merchandise, Mattel launched several successful competing toylines which captured the public's imagination and significantly influenced the toy market.
TREE OF THE UNIVERSE FOR SALE LICENSE
In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from Star Wars, due to the $750,000 license ($3,645,724.96 in 2021 dollars) required up front. According to various insiders and employees, Mattel is aware of He-Man's gay icon status and following, and his perception as a gay man something to which the company is receptive. Furthermore, He-Man has achieved gay icon status and amassed an LGBT following-specifically amongst gay men, with the character having been noted for his sex appeal towards said group. Critics have noted his queer-coded nature and perceived homosexuality, including his relationships with other male characters such as Skeletor. He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Presenting three different versions of the figure to Mattel-including a soldier and a spaceman-the barbarian version of the character was chosen and developed into the character's current form. The character was created by designer Roger Sweet, who intentionally created the character in such a way for him to be abstract and generic enough to be applied into any context and genre Sweet also chose the name "He-Man" for being generic. He-Man and his friends attempt to defend the secrets of Castle Grayskull, the planet Eternia, and the rest of the universe from the evil forces of his archenemy Skeletor. He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam. He-Man is a superhero and the main protagonist of the sword and planet Masters of the Universe franchise, which includes a toy line, several animated television series, comic books and a feature film.
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